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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

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8 hours ago
Tony Siress updated their profile
9 hours ago
sUSAi Admin replied to Mary Ann's discussion AC Fan went out on my Smart
"Hey Mary Ann! Have you checked in with your local smart center? They're the ones that would best be able to look into the problem."
9 hours ago
Profile IconTony Siress and Aštuoni Aštuoni joined smart USA insider
9 hours ago
sUSAi Admin replied to sUSAi Admin's discussion smart Owners Be Like...You!
"Your smart car makes it easy to turn on a dime, zip past idling cars in rush hour traffic or maneuver into seemingly impossible parking spots. To you, this is just how you roll. To others, however, you are a ninja. Watch out Bruce Lee, smart owners…"
9 hours ago
Robert Ricewasser replied to Mary Ann's discussion AC Fan went out on my Smart
"There have been a few people who have mounted a generic electric fan in front of the A/C condenser & spliced it in to the factory wiring harness. To change out the factory electric fan, the front clip, A/C condenser & radiator have to be…"
19 hours ago
Donna Garlitz might attend Jimmy Redmond's event

Bash On The Bridge at Lake Havasu City Arizona

September 19, 2014 to September 21, 2014
It's That time again, Join us in beautiful Lake Havasu City AZ, September 19-21, 2014 as we once again attempt to do what we do best, and that is to put more smart cars than you have ever seen in one place, and that one place is on top of a world famous landmark. Don't miss this as we will park on the London Bridge with our smart cars for another amazing photo to hang on the wall next to your Jam on the Dam, and Jam on the Dam II photo.If you have ever been to a Jam event, you already know, If…See More
yesterday
Donna Garlitz might attend wdhitch's event
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OutSMARTing The Dragon 2014 at Fontana Village, NC

August 21, 2014 at 6pm to August 24, 2014 at 7pm
Please join us for the 6th annual trek to the mountains of NC and TN!! Join fellow smart owners from as far away as Arizona, Florida and Canada as we work on taming some of the most amazing roads in the country and meeting new friends. See More
yesterday

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