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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

Alexandria Ausman is now a member of smart USA insider
14 hours ago
sUSAi Admin posted discussions
15 hours ago
T.J. Sullivan updated their profile
yesterday
T.J. Sullivan liked jwight's photo
yesterday
George Oller replied to sUSAi Admin's discussion Virginia smart car Parking Gets Props
"I wish cities and towns would allow vehicles under a certain length to park like that.  Think how much room would be saved."
yesterday
sUSAi Admin replied to Rosemary's discussion Smoke from vent on Driver side and smell of fluid.
"Hi Rosemary! We spoke with customer care and they thought it'd be best to take the car to your nearest smart dealership so they could diagnosis the problem directly. Here is where you can search based off your zip…"
yesterday
Reed Lewis replied to Mary Ann's discussion AC Fan went out on my Smart
"Which fan has failed?  the cabin one that moves are from the outside into the cabin, or the one in front of the condenser coils in the front of the car? "
yesterday
sUSAi Admin replied to Rosemary's discussion Smoke from vent on Driver side and smell of fluid.
"Thanks Rosemary! We will pass along this info to them. Expect a call soon. "
yesterday

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