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smart CEO Annette Winkler: The World Needs This Car

Started by Eric Angeloro - smart USA in buzz on the street. Last reply by jwight 23 hours ago. 1 Reply

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Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

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Eric Angeloro - smart USA posted a discussion

smart CEO Annette Winkler: The World Needs This Car

I agree. I was also surprised to read about the state of the brand in 2010. I am thankful we're still here. http://www.motortrend.com/features/auto_news/1408_smart_ceo_annette_winkler_the_world_needs_this_car/See More
yesterday

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