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Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

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tridion safety cell Saves Georgia smart Owner

smart's tridion safety cell strikes again! Georgia newspapers are singing the praises of "a Nascar roll cage" (read: our safety cell) that saved a resident's life when his smart was flipped. “Without the strength of that framing, the car flipping would have collapsed in on itself and killed that gentleman," said the local police. "It's that framing that saved his life.” http://smart.cr/1qHuTcB…See More
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