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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

Barbara A. Dreyer is now a member of smart USA insider
19 hours ago
Jeff Dial and SCOA are now friends
21 hours ago
jwight replied to jwight's discussion New fortwo questions
" Thanks! I'll be there."
yesterday
sUSAi Admin replied to sUSAi Admin's discussion Featured Members Revamp
"The time has come to announce our featured members theme for August! This month, in honor of hazy summer skies, we are looking for blue smarts. If you have a blue smart, but haven't uploaded a profile picture yet, what are you waiting for?!…"
yesterday
sUSAi Admin replied to Barth Leight's discussion passenger restraint system
"Hi! We are so sorry to hear that you were involved in an accident. If you'd like to talk further to customer care, could you please inbox us your email address and telephone number?"
yesterday
sUSAi Admin replied to jwight's discussion New fortwo questions
yesterday
Sandra Marciniak Ilgen might attend Jimmy Redmond's event

Bash On The Bridge at Lake Havasu City Arizona

September 19, 2014 to September 21, 2014
It's That time again, Join us in beautiful Lake Havasu City AZ, September 19-21, 2014 as we once again attempt to do what we do best, and that is to put more smart cars than you have ever seen in one place, and that one place is on top of a world famous landmark. Don't miss this as we will park on the London Bridge with our smart cars for another amazing photo to hang on the wall next to your Jam on the Dam, and Jam on the Dam II photo.If you have ever been to a Jam event, you already know, If…See More
yesterday
jwight posted a photo

453 cabrio rendering

Not an actual photo - just one person's guess at how the 453 cabrio may look.
yesterday

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