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the scoop

Hello Insiders!

We hope your 2015 is off to an amazing start! Looking back, 2014 was a great year for smart. For one, 2014 marked the first time that our electric drive was available for national sale. Moreover, we managed to surpass our overall sales objective for all smart models by 105% with a total of 10,453 smarts sold. We also got an official look at the C453 and the next generation of smarts world-wide.

As far as 2015 goes, we are most excited for the premiere of the C453 at the New York Auto Show in April. Actual sales of the C453 will follow later this year. If the overall look of the new smart wasn't enough of a buzz factor, we are especially thrilled that we'll be offering it with a turbocharged, 3-cylinder engine, a five-speed manual transmission or a 'twinamic' six-speed dual clutch transmission, a wider track of four inches for increased road agility and interior capacity, a best in the industry turning circle of approximately 21 feet and the very cool "cross connect" app which allows drivers to user their smartphone as the head unit for the car.

As you already know, this is a very important year for our brand with the launch of the new smart fortwo. This year Toyota is saying goodbye to their smart competitor the Scion iQ. And while this means a little less competition for us, it shows that the micro-car segment is a tough one. We're built for it though, and we know this will be another record year for smart.

It's our goal to bring you the most up-to-date information on the C453 here on sUSAi as the full roll-out begins so, stay tuned!

Mark Webster
General Manager of smart USA

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