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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

John Trixler posted a discussion

Petition for the forfour.

Hello all. I have started a petition to bring the Forfour here to the United States. Before you say it won't work, I already know it's a long shot but believe if we get enough signatures then they will listen. I have included the link for the petition.Thank you all for the help and time.https://www.change.org/petitions/smart-bring-the-new-smart-forfour-to-the-united-states-of-americaSee More
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sUSAi Admin posted a discussion

electric drives for All!

Here's a crazy fact, based on a 2013 survey by Consumers Union and UCS: according to stats related to charger installation capabilities, family size and driving habits, 42% of U.S. households could use an electric drive vehicle! And if everyone who could use an EV had one, we could potentially save 350 million barrels of oil per year. Yup, that's right.So charge on you EV pioneers and let's spread the electric drive gospel.…See More
12 hours ago
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"Wow! We are loving this red interior!"
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