the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

Donna Garlitz liked Donna Garlitz's video
12 hours ago
Donna Garlitz commented on Donna Garlitz's video
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Smart fortwo gets new look at Ocean Air Graphics 2014

"thanks for the kind words glad you like them!"
12 hours ago
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spicejax is attending Donna Garlitz's event

Smart car show and smarts go to the hardees cruise in at Hardee's

September 6, 2014 from 4pm to 7pm
Show your smarts! cruise in and dinnerwe all join in at hardee and look at the cars and eat (if we wish) talk about our smart car and have a good time :)See all the awesome looking cars there and eat a good meal  hope to see u thereSee More
13 hours ago
George Oller commented on Donna Garlitz's video
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Smart fortwo gets new look at Ocean Air Graphics 2014

"New video works fine and the stripes look great.  Nice addition."
16 hours ago
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Art Whittaker replied to Robb Friest's discussion looking for info on a camper/trailer
"BTW, Curt makes a good hitch for smarts if you haven't installed one yet."
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Donna Garlitz commented on Donna Garlitz's video
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Smart fortwo gets new look at Ocean Air Graphics 2014

"Thanks for the message I sent up another one showing her look  https://www.youtube.com/watch?v=EAA80Zvucig above shows seasparkle with her racing stripes got message from others about the error tried to fix it could not do not know why youtube…"
yesterday

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