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Are You Electricurious?

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Color Me Rad

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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

sUSAi Admin posted a discussion

smart DJ

The smart electric drive has been used to power something completely unexpected: a gigantic record player! A German agency created a campaign designed to showcase the electric drive's smooth acceleration, quiet driveability and tight turning radius by having users drive it across a jumbo vinyl. The activation was transformed into a televised game show where contestants had to deduce the correct speed necessary to play and guess the record's song. Play on, smart DJ!…See More
1 hour ago
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jwight posted a discussion

453 BRABUS confirmed

Automotive News Europe reported that Daimler R&D chief Thomas Weber confirmed there will be a BRABUS version of the new 453: http://europe.autonews.com/article/20140722/COPY/307259990/smart-to-offer-ev-convertible-variants-of-new-fortwoThe big question: will smart bring the full, high performance BRABUS version to the USA?  They didn't do that with the 451 BRABUS, a…See More
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"4 days until the bbq pioneer day am so looking forward to all the food and all the fun details on events page!"
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PUGs

Pennsylvania Users Group smart
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Donna Garlitz posted a status
"this saturday 11 am the hugh bbq time and place listed under events I cannot wait for all that food yummy"
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