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Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

Sandra Marciniak Ilgen might attend Jimmy Redmond's event

Bash On The Bridge at Lake Havasu City Arizona

September 19, 2014 to September 21, 2014
It's That time again, Join us in beautiful Lake Havasu City AZ, September 19-21, 2014 as we once again attempt to do what we do best, and that is to put more smart cars than you have ever seen in one place, and that one place is on top of a world famous landmark. Don't miss this as we will park on the London Bridge with our smart cars for another amazing photo to hang on the wall next to your Jam on the Dam, and Jam on the Dam II photo.If you have ever been to a Jam event, you already know, If…See More
1 minute ago
jwight posted a photo

453 cabrio rendering

Not an actual photo - just one person's guess at how the 453 cabrio may look.
55 minutes ago
jwight replied to Barth Leight's discussion passenger restraint system
"Seat belts are part of that system - hope they were being worn. "
2 hours ago
Donna Garlitz posted a status
"saturday almost here cannot wait for pioneer day 2 days to go all that yummy food!"
4 hours ago
Robert Ricewasser replied to Barth Leight's discussion passenger restraint system
"Contact has to be made in a collision with the crash sensors in order to deploy the airbags. By having a wheel striking a curb, the crash sensors were probably not contacted by this collision. Hope you are okay, even though you vehicle rolled over."
10 hours ago
George Oller commented on Debbie Pearl's photo

Smart Car

"The screw may have been overtightened and the hole is stripped.  If that's the case, the dealer will have to replace the silver plastic wheel trim.  The car is under warrenty, so don't let them give you the run a round."
11 hours ago
Debbie Pearl posted a status
"Thanks Robert! I'm figuring the screw isn't in right...I hat when they say they are all like that...really???!!! And yes I was at the event!"
12 hours ago
Barth Leight posted a discussion

passenger restraint system

Is there any info. on the system Ie:recalls,ect.? there was a collision and the system did not operate,the car flipped onto its right side after an impact with a curb @ 30-35 mph.right alloy wheel tire bead completely disintegratedSee More
12 hours ago


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