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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

Robert Ricewasser replied to Barth Leight's discussion passenger restraint system
"Contact has to be made in a collision with the crash sensors in order to deploy the airbags. By having a wheel striking a curb, the crash sensors were probably not contacted by this collision. Hope you are okay, even though you vehicle rolled over."
36 minutes ago
George Oller commented on Debbie Pearl's photo

Smart Car

"The screw may have been overtightened and the hole is stripped.  If that's the case, the dealer will have to replace the silver plastic wheel trim.  The car is under warrenty, so don't let them give you the run a round."
2 hours ago
Debbie Pearl posted a status
"Thanks Robert! I'm figuring the screw isn't in right...I hat when they say they are all like that...really???!!! And yes I was at the event!"
3 hours ago
Barth Leight posted a discussion

passenger restraint system

Is there any info. on the system Ie:recalls,ect.? there was a collision and the system did not operate,the car flipped onto its right side after an impact with a curb @ 30-35 mph.right alloy wheel tire bead completely disintegratedSee More
3 hours ago
Robert Ricewasser commented on Debbie Pearl's photo

Smart Car

"Also, try & avoid large potholes so that you don't damage those beautiful Brabus wheels. The rims are a little on the soft side & will bend. "
3 hours ago
Robert Ricewasser left a comment for Debbie Pearl
"Welcome to the world of smart. Did you attend the huge Smart madness event last Sunday in Signal Hill?   Check out the other smart websites such as: www.smartcarofamerica & 451' also is a great source of…"
3 hours ago
Robert Ricewasser commented on Debbie Pearl's photo

Smart Car

"Tighten the screw or take it back to Laguna Niguel & have them tighten it. It shouldn't be loose."
3 hours ago
Marvin Shavers commented on Marvin Shavers's group First Coast Smarties
"George, I apologize for not getting back to you and the club. Life has been crazy with traveling for golf. I completely understand your desire to move on. I will leave First Coast Smarties as a possible club, but will try to follow your club when I…"
3 hours ago


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