the scoop

Hello Insiders!

It's been a while since we've updated you on a few key product launches. The most anticipated one is undoubtedly the C453. Originally, we reported that the C453 would be making its US debut in January at the Detroit Auto Show. Since then, the premiere has shifted to the New York Auto Show in April. We're excited to bring the newest generation of our vehicle to New York, coinciding with this week's retail launch of the 453 in Europe.

For those of you who will be attending the Detroit Auto Show, smart will still be in attendance with an all-electric fleet. Make sure you stop on by our booth to say hello and take our interactive quiz to find out if you are electricurious.

2015 is just a few short weeks away. With the new year comes fresh opportunities to innovate and redefine what it means to be a part of the smart community. We can't wait to see where the road takes us next!

- Mark Webster

General Manager of smart USA

Latest Activity

sUSAi Admin replied to Robert Ricewasser's discussion LA Auto Show:
"Yes! Although, we are saving the 453 unveiling for the NY Auto Show in April. "
1 hour ago
Robert Ricewasser posted a discussion

LA Auto Show:

Will smart have a presence at the LA Auto Show opening up this weekend? This would be a perfect place to tease many of the current owner's by having a 453 on display.See More
19 hours ago
Robert Ricewasser replied to Jim and Ann Brown's discussion Mark Webster's new film on 2015 snart,
"Again, John & Ann, I totally agree that the smart is more fun to drive on the open highway and on twisty canyon roads, then it is to drive in the city. I actually find that I am more alert and awake driving my smart on the highway as you are…"
19 hours ago
sUSAi Admin commented on Wallace Rumbarger's status
"To our knowledge, smart is only planning on participating in the New York Auto Show in April and the Detroit Auto Show in January. The NY Auto Show will be focused on the US premiere of the C453 and the Detroit Auto Show will have an all-electric…"
sUSAi Admin replied to Eric Angeloro - smart USA's discussion smart eBike is coming
"Hi Insiders. We wanted to post an update on the status of our ebike. After much back and forth, we are saddened to report that the US launch of the ebike has been postponed indefinitely due to issues with the manufacturer, MIFA AG, as they have…"
jwight replied to Jim and Ann Brown's discussion Mark Webster's new film on 2015 snart,
"We here in America use the smart more for road trips, although the Europeans do to some extent - a whole bunch of smarts went to Portugal this summer for the annual Smart Times gathering:"
jwight liked Jim and Ann Brown's discussion Mark Webster's new film on 2015 snart,
Jim and Ann Brown posted a discussion

Mark Webster's new film on 2015 snart,

I cannot help but be critical of Mark Webster's new film about the 2015 smart, in that it perpetuates, in my view,  an unfair image of the smart as being a "city car."  I think the smart is a great road car, and Ann and I use our little Munchkin to see the marvelous and varied country we live in, not just the boulangerie  around the block.Perhaps we might be seeing a bit of a difference in Europe's vision of the smart and the vision, like mine, of the smart in the wide open spaces of the US of…See More


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