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the scoop

Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

jwight posted a discussion

453 BRABUS confirmed

Automotive News Europe reported that Daimler R&D chief Thomas Weber confirmed there will be a BRABUS version of the new 453: http://europe.autonews.com/article/20140722/COPY/307259990/smart-to-offer-ev-convertible-variants-of-new-fortwoThe big question: will smart bring the full, high performance BRABUS version to the USA?  They didn't do that with the 451 BRABUS, a…See More
23 minutes ago
Donna Garlitz posted a status
"4 days until the bbq pioneer day am so looking forward to all the food and all the fun details on events page!"
5 hours ago
Rob Crowell joined Gifford Albright's group
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PUGs

Pennsylvania Users Group smart
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Donna Garlitz liked jwight's discussion New fortwo questions
yesterday
Donna Garlitz posted a status
"this saturday 11 am the hugh bbq time and place listed under events I cannot wait for all that food yummy"
yesterday
jwight replied to jwight's discussion New fortwo questions
"And another one: will we be able to download software updates as Kia owners can do now?"
yesterday
Rob Crowell posted a status
"Just updated my smart car page with more pictures and videos. http://smartfanatic.com"
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