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Hi smartsters,

As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!

The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and see this exciting new product for our brand from our colleagues across the Atlantic.

You may still see the now "classic look" logo in showrooms and the like. The classic logo will co-exist with the new look and eventually be replaced over time.

If any of you need the new logo for your events and such, please drop the sUSAi Admin a line and we will provide as needed.

Thanks for reading and for being proud smart owners and fans.

- Eric Angeloro, smart Digital Marketing Specialist

Latest Activity

jwight replied to sUSAi Admin's discussion car2go expands to LA and St Paul
"Good to hear.  I checked out car2go in Washington, DC while visiting and it works as advertised.  FWIW, car2go just announced they are pulling out of the UK market."
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sUSAi Admin commented on Donna Garlitz's status
"Hi there! Unfortunately, that particular accessory is not currently a part of our inventory. You could always check in with your local dealer though to see if they have an off-market vendor recommendation."
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Lee T Davy posted a status
"WANTED: Smart USA owners near me at Interstate 495 and route 2 in Mass to gather for mutual meal and discuss the electric version lifestyle!"
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