28th Street Metro Cruise Grand Rapids

Event Details

28th Street Metro Cruise Grand Rapids

Time: August 27, 2010 at 1pm to August 28, 2010 at 9pm
Location: Grand Rapids, MI
Street: 28th Street
Website or Map: http://www.28thstreetmetrocru…
Phone: 616-531-5990
Event Type: meet
Organized By: Wyoming-Kentwood Area Chamber of Commerce
Latest Activity: Aug 29, 2010

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Event Description

The Foremost 6th Annual 28th Street Metro Cruise®

Celebrating West Michigan's 100-year old love affair with the automobile!
"15 Miles of COOL Cars" on famed 28th Street!
Grandville - Wyoming - Grand Rapids - Kentwood - Cascade Twp

Friday Aug 27 - 1 PM - 9 PM
Saturday Aug 28 - 9 AM - 9 PM

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Comment by Stuart Berman on August 29, 2010 at 1:26pm
There are a lot of people who are unwilling to drive to Detroit to see the cars let alone buy a car that they think needs to be taken there for service.

I am certain that the organizers wouldn't get in the way fo selling cars here (although they might not want to encourage it). Ideally a relationship with a local business would solve that (anything from Sears or Walmart at a national level) to coordinating with a retailer and use of their property (they get customers drawn to their property and smart gets a place to operate from).

I would favor a national and long term relationship because then people would know where the local point of contact is and reps could come out every other month or so to build the customer base.

I was once one of the top sellers for computers at a national reailt chain (similar to the old Circuit City). It usually took me three discussions with a customer to sell a computer. I found that it was the personal relationship that really made me stand out. They came to trust me through my approach and they believed they could count on me in the future if they had questions.
Comment by clicker on August 29, 2010 at 1:16pm
Or,not so much a corp. presence(I don't know if the drive orginizers would approve of a corp. trying sell cars) but,like you said, a bunch of smarts all together. We drew a crowd every time we stopped so imagine if 5-10 smarts all pulled into a parking lot and parked 2-4 to a spot like we did. smart could then have handed out info,like I did, and give rides etc. and go to ALL the various lots that people were parked in.
Working thru Jiffy Lube or other service centers is a great idea. How many sales do they lose here in GR and other places because people don't want to drive 150+ miles for an oil change?
Comment by Stuart Berman on August 29, 2010 at 12:26pm
I agree Clicker...

I'll bet if Bloomfield had a presence there they could easily have sold several cars. Ideally they would bring out some cars to show; have a car for demo rides; and have a few cars on hand to sell on the spot. I know we could supplement staff with owners to talk to people. The one question that puts people off is about local servicing. Even though people can use any local accredited shop, it would be far more appealing to have a relationship with a local shop or chain so you can say, "your local Jiffy Lube is all set up to service the cars locally".

It seems that it would be easy and affordable to make this happen and it would generate sales as well. Smart USA could go through the Metro Cruise office or work with a local business that would benefit (such as the promotion with Sonic Drive-In).
Comment by Stuart Berman on August 29, 2010 at 11:09am
There is no doubt that our cars were very popular at the event. However just like a single ant is not all that impressive, having a formation of them is. I love when we have a trail of smarts snaking its way through the streets - and we know how the crowds love it, too.
Comment by clicker on August 29, 2010 at 10:57am
My sister and I had a blast! Thanks to evryone that came and I'll be back next year!
BTW, Jill and crew- Why didn't anyone show up?
300,000 chances to show off the car with the drive program and it was missed again.
( I just did the survey and I'm still "grumpy")
Comment by Stuart Berman on August 29, 2010 at 10:04am
Reports say 300,000 people and 15,000 cars were in attendance. No wonder it was so hard to track everyone down.
Comment by clicker on August 28, 2010 at 11:05pm
Home know and uploading 240 pictures to photobucket and when that is done I'll post a link on insider and SCOA.
Comment by clicker on August 28, 2010 at 2:47pm
OK, King&King we're at Rose's for lunch can we meet up later some where?
Comment by clicker on August 27, 2010 at 9:37pm
Ok,I'm in town.Got in around 6ish. Doing family stuff tonite and will see everyone at the Peppermill Grill in Rockford @ 9:00 am.
Comment by Stuart Berman on August 22, 2010 at 9:29am
I'll be there at 9 am in Rockford also

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