The smart electric drive has been used to power something completely unexpected: a gigantic record player! A German agency created a campaign designed to showcase the electric drive's smooth acceleration, quiet driveability and tight turning radius by having users drive it across a jumbo vinyl. The activation was transformed into a televised game show where contestants had to deduce the correct speed necessary to play and guess the record's song. Play on, smart DJ!

http://marketingland.com/car-becomes-dj-driven-atop-giant-record-86204

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