Insiders! We’re considering a new tagline for smart, and we want your feedback on it. Take a look at this quick poll and give us your honest opinion...we can take it! Your help will go towards making smart the best brand possible, so we thank you in advance for taking a moment and participating in our poll. Cheers!

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DVI went away over a year ago; it was an entity set up to enable the transfer of the Penske-owned smart USA to the Mercedes-owned smart USA.  Here's what it says at the bottom of the home page of smart USA: © 2014 Mercedes-Benz USA, LLC.  The smart contains many parts common to other Mercedes models, is sold in US Mercedes dealerships and the engineering is done by Mercedes-Benz.  Yes, smart is not identified or badged as a Mercedes, but it is certainly no stretch to say that smart is "Engineered by Mercedes-Benz."  Good for both brands IMHO.

Larry Butler said:

jwight said:

Change it to "smart, engineered by Mercedes-Benz" - which it is.   This slogan, or something like it, was brought up to smart USA during the PAG years and also since the transition to M-B.  Amazing that it took so long to percolate through the organization.   Print up some decals and slap them on the rear window of every smart imported into the USA - no downside that I can see.

Larry responds:

Won't it ruin the Mercedes-Benz brand?  Smart ISN'T from Mercedes-Benz any more than Sprinter.  It's from a spinoff called Daimler Vehicle Innovations.  Notice "Mercedes" isn't mentioned in that name.  Daimler has many companies, Mercedes-Benz, Daimler Vehicle Innovations (Smart and Sprinter) and many others.  They are only related by their connection with the master money mongers at HQ.  Mercedes cars come in DIESEL...(c;]

I love it it is about time that smart becomes a bigger part of the mb and gets known for that I like it very much and I want it for my smart 

use something a little smarter, like:

"Mercedes-Benz engineering, travel size"

lol that is so cute I like it

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