Instagram user @courtneycupcakee made us smile with her sunflower themed smart decorations. Which got us thinking- what is the inside of your smart like? Is there a picture of your kids clipped to…Continue
As you are already seeing here on sUSAi and across all of our digital platforms, smart’s logo is changing. This is an exciting time for our brand!
The change began on July 1, 2014, and a larger brand campaign will be launched for Europe today. The smart logo or “label” as it’s known, has been updated to be more modern as well as accompany the launch of the all-new smart fortwo (C453). More to follow on the C453 this month as we are all anxious to learn about and…Continue
We are thrilled that so many people have made the switch to electric. With the increasing popularity of electric vehicles comes fresh opportunities to innovate and redefine the rules of the road.
One etiquette inquiry that has popped up on a lot on forums is "charge rage." A member of smart car of America recently wrote, "This week, for the first time, I unplugged…Continue
We are excited to announce that full details on the brand new C453 will finally be unveiled at next week's press announcement day on July 16th. For those who are looking for a taste of what is to come, check out our official teaser where you can see key enhancements to interior and exterior specs - upgrades that take their inspiration from the many concept vehicles produced over the last few years. Stay tuned to sUSAi for more information!…Continue
The time has come to finally reveal our tagline testing results! After carefully sorting through all of the poll submissions, we were able to compile the following findings about our proposed new tagline, "smart, engineered with Mercedes-Benz:"
- 70% of people who read the line said it made them feel that the car was safer.
- 82% said it made them feel that the car was more well-crafted.