I love how this company is selling an entire new lifestyle to their owners/future owners... I really hope that this process goes by faster cause i really want to drive down Collins with the top down.

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Comment by Don Myers on June 17, 2008 at 10:33am
I agree, the whole car/concept is so new that it scares some people. The reality is that the giant SUVs are going away to make room for smarter (sorry I had to do it) cars and consumers. We simply cannot continue down the path that we are going.
I am a tree hugging, fuel saving, democrat and I approve this message.

Don
Comment by Stuart Berman on June 17, 2008 at 2:55am
The whole concept is so different that many people are finding it hard to understand:

- The manufacture and design is different, lean production system where the majority of the components are outsourced and delivered just in time. There is very little overhead including engineering. The car is assembled in about 3.5 hours.

- The car is different. More green than most including manufacturing process, recyclable, designed to reconsider all assumptions.

- The philosphy is general is 'reduce to the max' which means we only are willing to pay for what we really want and then get the best (max) solution.

- The distribution model (notice we don't call them 'dealers' but 'delivery centers' because we do not pay for (nor want) the overhead that goes with high commission sales, marketing, customer service and IT systems. You literally do not go to a delivery center to order a car you go there to pick it up and pay for it. A self serve model that many folks don't get yet. (Corporate smartUSA has very few people working for it keeping the overhead down - as well as services people are used to.)

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