The Scoop: smart tagline testing results

Hello Insiders!

The time has come to finally reveal our tagline testing results! After carefully sorting through all of the poll submissions, we were able to compile the following findings about our proposed new tagline, "smart, engineered with Mercedes-Benz:"

- 70% of people who read the line said it made them feel that the car was safer.
- 82% said it made them feel that the car was more well-crafted.
- Only 34% said it made them feel that the car was more fun, but the majority, 48%, said it had no effect on their perception of fun.

Overall, we were impressed by the breadth and depth of the feedback we received. Since this tagline will be representative of not just the brand, but the smart community as a whole, your opinions matter greatly to us. We look forward to collaborating more and invite you to keep an eye out for the fresh slogan!

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Comment by Phil Bohnert on July 10, 2014 at 3:34pm
Are any Events happening in Chicago Land area are? I'll be driving thru the area this week end to SouthBend Ind. love my passion 2009!!!

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